American Airlines

Identity System


Year of Completion:

2011


The new identity reflects the core concepts of modern aesthetic, and a approachable yet capable attitude. The ultimate goal is to fuse comfort and luxury. It is an opportunity to redefine the word “patriotic” by showing care, support and devotion to fellow Americans by providing flying experience with a pulse.

Signature Mark on Color Background

Signature Mark

Mark Construction
Signature Mark
Foil Logo
Identity Collateral
Boarding Pass
Mobile App
Poster
Poster in Context
Environmental Graphic
Website
Website
Website
Standard Guideline
Standard Guideline